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The Whitsundays Embraces TEQ's 'Holiday Feeling' Campaign

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Talia Jones
Updated Mon 26 May 2025

Tourism and Events Queensland is embracing “That Queensland Holiday Feeling” by launching a nationwide video campaign, encouraging viewers to visit Queensland.

The video features tourism hotspots across the sunshine state, with holiday-makers in each location singing along to a reimagined cover of Madonna’s 1983 hit song, Holiday. The feel-good video was created in early May by Tourism and Events Queensland (TEQ) to boost tourism across the state.

Regions highlighted include the Gold Coast, Brisbane, the Outback, the Daintree Rainforest, K’gari, and of course, our very own Whitsundays.

A man and woman walking along the beach with a paddle board


About 'That Queensland Holiday Feeling' Campaign

The aim of the campaign titled, That Queensland Holiday Feeling, is to encourage those across Australia to choose Queensland as their next holiday destination. The minute-long video opens with Australian singer, Kita Alexander (who covers Madonna's song) sitting in traffic in the rain dreaming about being on holiday. It then cuts to different shots of people (including herself) holidaying in different locations across Queensland, while the song plays.

With over thirteen diverse tourism regions within the state, the video shows off each and every one, while appealing to all audiences. From snorkelling on the Great Barrier Reef to exploring the Daintree Rainforest to bike riding along the Gold Coast's beaches, the video promotes Queensland's favourite destinations! 

A man and woman snorkelling on the Great Barrier Reef


Why visit the Whitsundays?

The Whitsundays is the ultimate holiday destination as it is home to over 70 islands, is a gateway to the Great Barrier Reef, and has a year-round summer feel. Not only is the never-ending summer a reason to visit, the region is home to world-renowned beaches, divine restaurants, charming boutiques, exciting nightlife, and an abundance of marine wildlife

Think white sand beaches, islands as far as the eye can see, foreshores lined with palm trees, magnificent coral reefs, and picture-perfect blue skies. That's the Whitsundays for you, how else can we convince you to visit?! 

A group of friends looking out to sea at a whale from a boat


Experience That Queensland Holiday Feeling In The Whitsundays


When is the best time to book a holiday to the Whitsundays?

The best time to visit the Whitsundays is during the late winter months! Winter in the Whitsundays is unlike winter in the south of Australia. The skies are blue, the temperature is warm, the rain has passed, AND the whales are here! Between July and October is when we recommend booking your trip to the Whitsundays. Not only has the rainy season well and truly passed, stinger season has too, which means that it is a lot safer to swim in the water.

A man and his son running along the beach


What is there to do in the Whitsundays? 

With an infinite list of activities to do while you’re holidaying in the Whitsundays, boredom won’t even cross your mind. Sail into the sunset on a sunset cruise, spend a night or two on a deluxe catamaran, view the Great Barrier Reef from a scenic flight, try out scuba diving with a discovery dive, book yourself into an island resort, check out a cascading waterfall, embrace your inner adrenaline junkie and skydive, visit the world famous Whitehaven Beach, or join a jetski tour

We can't forget to mention how delicious the food is in the Whitsundays! With plenty of activities to keep you busy, you’re guaranteed to be hungry. Luckily, there’s a vast selection of restaurants, cafes and bars in the Whitsundays to dine in. From waterfront restaurants to trendy cafes, there’s something for everyone. 

Two women in bikinis on a stand up paddle board


Where to stay in the Whitsundays

The Whitsundays has accommodation to suit every type of traveller. There are backpacker hostels, luxurious beachfront resorts, family-friendly apartments, island retreats, cozy AirBnbs, caravan parks and much more. 

Airlie Beach is arguably the hub of the Whitsundays and is where you’ll find the majority of the accommodation. Neighbouring Airlie on the mainland is Cannonvale, Proserpine, and Bowen - all of which have motels and resorts you can stay at (and they’re probably a tad cheaper than being in the centre of Airlie). Your other accommodation option would be the Whitsunday Islands. Hamilton, Daydream, Long, and Hayman are all home to resorts in which you can stay on. 

An aerial photo of a beach surrounded by palm trees


Have we convinced you? Are you ready to plan your Whitsundays holiday? Talk to our team via our live chat to get the ball rolling!

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