Marketing & Analytics Manager

The Travel Shop is seeking a Marketing & Analytics Manager

The Position

The Travel Shop Group is looking for a Marketing & Analytics manager with experience in Google Ads and Google Analytics.

Are you passionate about travel and have a knack for marketing and analytics? Sailing Whitsundays & The Travel Shop Group are hiring a dynamic and strategic Marketing & Analytics Manager to lead data-driven approaches.

We're looking for a team player who can understand, analyse, and optimise our websites, ads and campaigns to boost sales and visibility. As a digital marketer, you will be required to across departments, communicating with our team of developers, writers, photographers, content creators and managers to implement ideas.

The right candidate will operate to achieve big-picture company goals while excelling in attention-to-detail-backed actions in their day-to-day tasks.

Your Responsibilities

• Develop and execute comprehensive marketing strategies to increase brand awareness and drive sales.
• Manage and optimize Google Ads campaigns across all of our brands to maximize ROI.
• Analyze data from Google Analytics and our in-house systems to understand user behaviour and campaign performance.
• Work with the team to apply data-driven approaches to creative marketing.
• Utilise current trends to enhance online visibility and search rankings through backlinks.
• Conduct regular competitor analysis to stay ahead in the market, using this data to implement actions.
• Use data-driven insights to measure the effectiveness of marketing campaigns and adjust strategies accordingly.
• Collaborate with cross-functional teams to align marketing efforts with business goals.

You will have the opportunity to work across our variety of brands in the Whitsundays, including Sailing Whitsundays, Cairns Tours, East Coast Tours, Fraser Tours and Outback Tours. Your job is to enhance and manage digital marketing across all brands with an emphasis on Google Ads and website health.

The ability to be initially based in Airlie Beach so you can work in our central office is highly desirable, however, there are also options for remote work for the right candidate. It's important to have good communication with our local staff so you can bounce ideas off each other and work together as a team. This will also give you more opportunity to engage with local boat owners and tour companies so you can fully understand the dynamic of the area and the goals of The Travel Shop.

Your Profile

• Ideally a university degree in marketing, business, or relevant bachelor
• Ideally two years of experience in a marketing, analytics or relevant field
• Ideally experience in managing Google Ad accounts
• Strong capabilities in analytical campaigning and team-leading
• Strong writing, data and admin skills
• Fluent in spoken and written English
• SEO, backlink, site health and travel industry knowledge are preferred but not essential
• Willingness to travel to Airlie Beach for work stints and training

About Sailing Whitsundays & The Travel Shop

Sailing Whitsundays is an established, local travel agency operating in Airlie Beach. With over 60 multilingual staff spread across five continents, we are a diverse and creative team constantly developing innovative, forward-thinking solutions to connect travellers to the wonders of the Whitsundays. From social media experts to our dynamic sales team, to creative photographers and graphic designers, to skippers, local experts, managers, writers, and more, our team is a mixed bag of unique and adaptable people from all over the world!

As a comprehensive competitor in the Whitsunday tourism market, we book thousands of sailing and catamaran boats, private charters, scenic flights, jetskis, dive adventures, regional tours, fishing experiences, segway rides, skydives and more. Our team works with a range of established tour operators so we can offer top-tier experiences for our customers. Sailing Whitsundays is also renowned for incredible packages, that combine accommodation and island tours, seamlessly.

We deliver visitors to dreamy destinations such as Whitehaven Beach, the Great Barrier Reef, Hamilton Island, Hill Inlet Lookout, Whitsunday Island and Daydream Island. But most of all, we’re passionate about illuminating the Whitsundays and its plentiful wonders in unique, mindful and unforgettable ways.

As a member of the digital team, you will work across our brands under The Travel Shop umbrella: Sailing Whitsundays, Cairns Tours, East Coast Tours, Fraser Tours, Outback Tours and more to come!

Apply Today! 

To apply for this position with us, please complete our Google Form and submit it for consideration. All applications are treated with the strictest of confidence.

We can’t wait to work with you!