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Visit The Whitsundays For The Queensland Bluey Campaign

Updated Fri 07 Jun 2024

Tourism and Events Queensland has come up with a clever way to show off the sunshine state of Queensland to encourage global visitors to visit - by using Bluey!

Bluey is a children’s Australian animated television show with a worldwide audience streamed in over 60 countries. The main character, Bluey, is an adorable dog from Queensland. Therefore Tourism and Events Queensland (TEQ) has deemed Queensland as being ‘Bluey’s World’. The campaign promotes iconic destinations like the Great Barrier Reef, the Gold Coast, and Brisbane as parts of Bluey’s Queensland home. 

The main goal of the TEQ campaign is to draw attention to the beauty of Queensland and convince families to enjoy this magnificent state like Bluey does!

parent and child snorkelling in the great barrier reef


What is the Bluey Campaign in Queensland?

The Bluey Campaign, hosted by Tourism and Events Queensland (TEQ), is designed to bring more tourism to the stunning state of Queensland in Australia. With 9.2 million dollars going into the campaign, it’s the biggest campaign that TEQ has hosted in more than a decade.

Because Bluey has a worldwide audience that consists mostly of families and young kids, the Bluey Campaign is directed at families across Australia, New Zealand, the United States, the United Kingdom, Singapore, and Japan. 

family playing on whitehaven beach in the whitsundays


Bluey’s Keepy Uppy game in real life

A major theme of the Bluey campaign is the real-life game of Keepy Uppy. This is one of Bluey’s favourite games in the TV show, where she and her friend Bingo take turns keeping a red balloon in the air. To celebrate the launch of the campaign, TEQ broke the world record for the largest real-life game of Keepy Uppy. Complete with large red balloons and over 700 participants, people of all ages joined into 3 official games. With one on Brisbane’s South Bank, one on Main Beach in the Gold Coast, and one on the Cairns Esplanade, it was a major sensation in Queensland!

gold coast skyscrapers and beach at sunrise


What destinations are promoted in the Bluey Campaign?

The Bluey Campaign promotes all of Queensland as Bluey’s home. Tourism offices, tour companies, hotels, and airlines all over the state can get involved and offer deals for families travelling to Queensland. There are more than 600 Queensland holiday deals rolling out this month! 

Well-established companies that have gotten behind the campaign include:

  • Qantas Group
  • Expedia Group
  • Flight Centre Travel Group
  • Accor Group

Notable destinations that have gotten involved in the Bluey Campaign include:

  • Brisbane - The capital city of Queensland and Bluey’s official home
  • Gold Coast - Vibrant coastal city with world-class beaches and theme parks
  • Townsville - Charming destination known as the gateway to Magnetic Island
  • Whitsundays - Dreamy collection is islands, reefs, and coastal wonders
  • Cairns - The Gateway to the Great Barrier Reef in Queensland’s Tropical North

family playing in the pool at a whitsundays island resort


Why should families visit Queensland?

Queensland is a children's playground! From snorkelling on the Great Barrier Reef to playing in the sand on Whitehaven Beach, there are endless activities that both children and adults alike can enjoy. And it’s called “The Sunshine State” for a reason! Tropical weather and comfortable temperatures make Queensland appealing year-round. There are lots of family-friendly activities, hotels, restaurants, and attractions that can help families have a comfortable and exciting holiday. 

Try these family friendly boat charters for your next holiday!


How to enter the Bluey Holiday Competition

Bring your family on the ultimate Queensland holiday by entering the Bluey Holiday Competition! Queensland.com is giving away an epic 12-night holiday that includes flights, accommodations, and tours for a family of 4. A lucky winner will get to take their family on an action-packed itinerary to some of Queensland's top destinations. 

Highlights include day passes to Dreamworld amusement park in Gold Coast, a Bluey's World Brisbane experience, visits to the Australia Zoo, a Noosa Everglades tour, a day trip to the Frankland Islands on the Great Barrier Reef from Cairns, fun experiences in Kuranda, and more. The 12-day itinerary showcases the best of Bluey's World, so don't miss your chance to win!

Read about the full Bluey prize itinerary and enter the competition on Queensland.com!

australia zoo entryway sunshine coast


Family-friendly fun in the Whitsundays

Even if you don't win the Bluey prize itinerary, take advantage of the upcoming travel deals as part of the Bluey Campaign and visit the Whitsundays! This stunning destination in Queensland is the perfect place for a family holiday. Picture family-friendly boat tours, convenient accommodations in the heart of Airlie Beach, and an array of amazing restaurants to suit all travellers. 

Families in the Whitsundays are spoilt for options when it comes to activities! Spend a day on the sparkling white sands of Whitehaven Beach or visit an Outer Reef Pontoon for world-class snorkelling on the Great Barrier Reef. Explore the bushwalks and beaches of Hamilton Island or take advantage of the parks and pools of Airlie Beach. The Whitsundays are perfect for a family adventure!

family posing at hill inlet lookout in the whitsundays


Contact our travel experts for more tips, recommendations, and deals for visiting the Whitsundays and other Queensland destinations!

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