Robert Irwin Stars In Tourism Australia's "Come And Say G'day" Campaign
Robert Irwin has teamed up with Tourism Australia for the next chapter of their fun-filled "Come And Say G'day" campaign, tempting travellers from around the globe to to come and experience Australia's stunning scenery, lively culture, and warm welcome. The famous conservationist, and son of the late Steve Irwin, is centre stage in one of several new ads being rolled out internationally - each one starring a different public figure and jam-packed with iconic Aussie moments. As well as a few celebrity cameos, the campaign delights with playful storytelling, jaw-dropping Aussie landscapes and the return of Tourism Australia's animated mascot Ruby the Roo!
With tourism set to soar in the coming years, there has never been a better time to book your dream Australian adventure. From the ancient landscapes of the Red Centre to the pristine, blue Whitsundays, the campaign highlights that there's a perfect Aussie holiday for every kind of traveller.
Tourism Australia's "Come And Say G'day" campaign
Tourism Australia has created custom versions of their campaign for different visitor markets - each one featuring a familiar face to help tell an Aussie travel story. In the version that will be aired in the United States, Robert Irwin swoops in to help a startled American tourist retrieve his phone from a mischievous emu. Irwin jumps into action with a big smile and an even bigger 4WD, tearing across the spectacular sand dunes like a local action hero.
Meanwhile, for the UK, the advert stars celebrity chef Nigella Lawson who showcases Australia's mouthwatering food and wine scene. In Asia, three different versions of the ad campaign star influencer Sara Tendulkar (India), actor Yosh Yu (China), and comedian Abareru-kun (Japan) each appear in their own regional versions, showcasing their own unique Aussie travel moments.
The aim of the "Come And Say G'day" campaign is to invite international visitors to come and say g'day in real life, and discover what makes Australia the ultimate travel destination - from rugged Outback adventures and romantic Sydney meet-cutes to Great Barrier Reef exploration.
Australian tourism is booming
Australia has seen a steady increase in tourism year-on-year since the Covid-19 pandemic. International arrivals to Australia are expected to hit a record high of 10 million visitors in 2026, with that number set to grow to 11.8 million in 2029.
So if Australia has been on your bucket list, now is the time to start planning. With more eyes on the Land Down Under than ever before, the most sought-after tours and destinations are booking out fast!
Discover the Whitsundays - one of Australia's top holiday destinations
As the "Come And Say G'day" campaign reminds the world of Australia's endless wonders, the Whitsunday Islands remain one of the most beloved national gems. With 74 idyllic islands, the award-winning Whitehaven Beach, and thriving underwater ecosystems to explore, it's no wonder the Whitsundays is consistently a top travel destination among locals and visitors.
Whether you're keen for a serene sailing holiday, a snorkel on the Great Barrier Reef, or a sun-soaked island resort getaway, there's a Whitsundays adventure for everyone!
Try one of these top Whitsunday tours!
