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Visit Queensland For The "Too Great To Wait" Campaign

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Gabby Boucher
Updated Thu 27 Feb 2025

Tourism and Events Queensland is in the midst of its latest holiday campaign: "Too Great To Wait" Holiday Deals! For travellers dreaming of vibrant sun, swaying palm trees, and postcard-worthy beaches, now is the time to book your next getaway to Queensland. Here is all you need to know about this incredible campaign and the travel deals you can score for Queensland!

snorkellers on a beach in the whitsundays queensland


TEQ's Latest Campaign - Too Great To Wait!

Queensland is absolutely "Too Great To Wait", as the massive Sunshine State has some of Australia's most gorgeous beaches, islands, coastal towns, and cities. To draw more eager travellers to the region, Tourism and Events Queensland (TEQ) is running its "Too Great To Wait Campaign" for February and March 2025. 

4wd along the beach in rainbow beach coloured cliffs


Get your Queensland Face!

The campaign is centred around the idea of Queensland Face. Only those who have explored the wonders of Queensland will know what this means first-hand. But for those who have never been, Queensland Face refers to that satisfied holiday glow that lingers on the faces of travellers returning from the Sunshine State.

Whether you've been beach hopping around Noosa, diving on the Great Barrier Reef in Cairns, or sailing on a catamaran through paradise in the Whitsundays, you're sure to sport a sun-kissed glow after visiting Queensland!

TEQ's Too Great To Wait Campaign hopes to bring the dreamy Queensland Face to more and more Australian families, couples, and group travellers. 

travellers smiling with food and drinks on a catamaran


More about the campaign with Tourism and Events Queensland

Tourism and Events Queensland is the lead marketing and tourism agency of the state, whose goal is to bring adventure-seekers to this sunny northeast corner of Australia. Their current Too Great To Wait Campaign is a $2.9 million effort that is primarily aimed at Australians in Victoria and New South Wales. As the weather cools down in the southern states, this is an amazing time to venture north and experience the magnificent destinations of Queensland. 

Through media promotion on channels such as YouTube, Pinterest, Meta, and various TV and radio services, TEQ will be sharing its latest travel deals. TEQ has partnered with Australian tourism businesses such as Qantas and Expedia to create their holiday packages and deals. So book your discounted Queensland travel now to save money!

family reading the woodland signs at whitehaven beach


When is the Queensland travel campaign running?

The Too Great To Wait Queensland Travel Campaign with TEQ is running from the 2nd of February to 30th of March 2025. So there is still time to score those fantastic holiday deals! This is a lovely time to visit Queensland as well, as the heat of summer will slowly start to subside in March. You'll likely have comfortable, warm, and sunny days for exploring the state. 

girls walking along the beach in the gold coast queensland


What types of holiday deals are on offer?

For its Too Great To Wait Queensland Travel Campaign, TEQ is offering discounts on flights, hotels, activities, tours, restaurants, and packages. No matter what type of holiday you're looking for, you'll be able to find some sort of discount to suit your style. There are lunch specials at beach bars on the Gold Coast, campervan deals for your Queensland road trip, discounted island experiences, hotel deals, and so much more. 

people smiling in a truck in front of cairns waterfalls


Where in Queensland is Too Great To Wait?

Queensland is a gigantic Australian state with so much to offer. There are tropical rainforests, rural Outback towns, idyllic surf beaches, remote offshore islands, dazzling cities, and sprawling coral reefs. You could spend years exploring Queensland and never see it all. But to get you started, here are the top destinations that TEQ is promoting with their Too Great To Wait Campaign!

Gold Coast

With its high-rise hotels, rippling waves, and attractions for all ages, the Gold Coast is a top holiday destination in Southeast Queensland. It's also a convenient stop on an East Coast road trip thanks to its close proximity to the NSW border. Head to the Gold Coast for a weekend of theme parks, surf, national parks, nightlife, and sunshine!

family smiling under a beach tent in gold coast


Brisbane

Queensland's capital city is another top place to visit. Brisbane has a wealth of historic landmarks, interesting museums, local eateries, unique markets, and more. If you feel like venturing outside the CBD, natural wonders like Moreton Island, North Stradbroke Island, and the lush Hinterlands are right on your doorstep!

brisbane city skyline and river at sunset


Sunshine Coast

Venture a bit further north from Brisbane for a tranquil holiday on the Sunshine Coast. Hotspots like Noosa offer a bit of glamour and sophistication, whereas offshore islands like K'gari and Bribie Island offer a remote wilderness adventure. Experience the tranquil magic of the Sunshine Coast in other locations like the Glasshouse Mountains, Noosa Everglades, Rainbow Beach, and more.

people paddleboarding at rainbow beach


Whitsundays

For dreamy tropical islands, beaches, and reefs that rival that of Fiji or the Maldives, escape to the Whitsundays! This gem of Tropical North Queensland is home to world-famous destinations like Whitehaven Beach, Hamilton Island, and the Great Barrier Reef. Go sailing through the turquoise waters of the Coral Sea on a day trip or overnight tour to immerse yourself in the Whitsundays' untouched natural beauty!

sailboat with water toys in the blue whitsunday waters


Cairns

Cairns is the travel hub of Queensland's Tropical North, and is often referred to as the Gateway to the Great Barrier Reef. Travellers flock to Cairns for Great Barrier Reef snorkelling tours and scuba diving liveaboards. The city is also right next to Heritage-listed rainforests like the Daintree and Atherton Tablelands, both of which have waterfalls, hikes, and wildlife galore. 

person scuba diving on the great barrier reef


Plan your Whitsunday escape with the leading local travel experts!

If the Whitsundays are calling your name, Sailing Whitsundays is the most established local travel agent ready to help you plan your holiday! With unbeatable prices that will nicely complement your flight and accommodation deals through the TEQ Campaign, you can organise an affordable and unforgettable adventure.

Whether you want to visit Whitehaven Beach, explore Hamilton Island, fly over the Heart Reef, scuba dive on the Great Barrier Reef, sail through the islands for multiple days, or do all of the above, Sailing Whitsundays has you covered. 

Try one of these top Whitsunday tours!

group posing at hill inlet lookout in the whitsundays


For travel tips and personalised recommendations for the Whitsundays, Queensland, and all around Australia, contact our local travel experts!

We are available 24/7 via live chat and have a friendly team of industry specialists ready to help you get the Queensland glow. 

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